SpyneCliq: An Indian App to make SMEs Atma Nirbhar for Commercial Photography

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Sanjay Kumar Co-founder Spyne Founder Talks
Sanjay Kumar Co-founder, Spyne

With the lockdown being lifted, small and medium scale sellers are slowly getting back in business. From publishing their Products online to Marketing and Branding, businesses are doing everything to regain their lost Sales and Revenues because of Covid lockdown. But for selling products on portals like Amazon and Flipkart, businesses need professionally shot product imagery so that they can leave an everlasting brand impression and generate higher sales. 

Spyne Deepti Prasad Fouder Talks
Deepti Prasad Co-founder, Spyne

Unlike larger businesses, SMEs due to the lack of resources, fail to get professional product photography done. And, this is one of the most crucial factors that keep them from competing head to head with larger brands online. So to help out such businesses, Spyne has launched SpyneCliq, a DIY Photoshoot App, which enables sellers to execute their own commercial product shoots using their smartphones. 

SpyneCliq’s step-by-step guided flow helps sellers click perfect images of their products such as footwear, fashion accessories, home decor items, furniture, kitchenware, stationery, and multiple other categories easily.

App ensures that images are captured in perfect angles to avoid images getting rejected by leading e-commerce platforms. Behind the scenes, Spyne’s AI based Image Editing Technology processes those pictures and delivers high-quality Edited Images right on the App. Sellers can now download and publish the images to marketplace platforms at the click of a button. 

And even though the App is targeted towards the businesses and sellers who do not have the right resources to hire a professional product photographer, the app could equally be useful for bigger brands such as Amazon, Flipkart, Ajio, Zomato, Swiggy, Grofers, Cars24, Oyo, Quikr, OLX, MagicBricks, Car Dekho, Zolostays etc who are looking at quickly scaling their vendor onboarding operations to cater to the needs of the growing digital demand. 

The app is currently Live on Google Playstore in beta testing phase for categories such as footwear, F&B, Grocery, Home and furniture, etc. The team is working on next level AI editing technologies to offer automated bulk editing solutions for fashion and lifestyle industry where thousands of images can be auto processed for background manipulations, garment and face retouching, image resizing, adding product colour variants, mannequin to model technologies etc to solve the use cases of the fashion lifestyle industry in particular. 

This DIY Photoshoot App and the AI-Integrated Image Editing technology is expected to revolutionize the entire Commercial Photography Industry. It will help businesses create affordable content for Branding, Marketing and most importantly, Listings on eCommerce Sites anywhere, anytime.

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